Hodis Y. Communicative and Cognitive Aspects of the Motivational Success Genre (based on English-language texts).

The thesis focuses on the English-language motivational success genre. The texts of the genre under investigation are manuals on achieving success which aim to teach readers to help themselves live successfully and prosperously in the rapidly changing world. The work manifests a complex methodological approach to revealing the communicative and cognitive aspects of the motivational success genre. Such an approach makes it possible to go beyond the superficial analysis of the investigated phenomenon and to identify its implicit features. The complex comprehensive analysis of the success genre based on the latest researches of modern genre studies, the theory of conceptual metaphor and cognitive science has been performed for the first time. Typological features of the success genre were identified and summarized in the form of a genogram. The generic structure and the intentional content of the motivational texts were analyzed and their powerful suggestive potential was clarified. The structure of genre concepts, profiled in motivational texts, was explored. Nine metaphorical models dominant in the success genre and their frame-slot organization were analyzed.