This dissertation focuses on the research of linguistic, communicative and cognitive ways of presenting the respondent in the English-language interviews, published in popular magazines. In recent years mass media have become a powerful means of formation of the conceptual world picture in present-day society. In this research, mass media discourse is viewed as a synthetic category, a complex sociolinguistic phenomenon where the result of the speaker’s cognitive activity is objectified in his message and carried out through corresponding strategies and tactics aimed at influencing the potential addressee (mass audience) via information space. As a subtype of mass media discourse, the discourse of popular magazines is distinguished by the prompt, condensed, comprehensible and comfortable presentation of information. It combines different speech genres, in which the dominant one is the genre of the interview. It is characterized by a specific addresser-addressee interaction and combines direct exchange of information between communicants with its subsequent indirect transfer to mass addressee.
From a cognitive perspective, the presentation of the respondent of the popular magazine interviews is analyzed within the subject and action frame "Interview of Popular Magazines" represented by the slots SOMEBODY2" and "SUCH2". The abovementioned slots are viewed from respondent’s and journalist’s perspectives and are described through the parameters of "sex", "race", "ethnic identity", "profession", "civic stance", "age", "family status", "appearance", "personal qualities", "social status". The characteristics, ascribed to the respondent through self-presentation and presentation by the journalist, create a dynamic image of the respondent, thus influencing the perception of the interviewee’s personality by mass audience (a reader). Key words: the genre of the interview of popular magazines, the respondent, the strategy of self-presentation of the respondent, the strategy of the presentation of the respondent by the journalist, tactics, frame analysis, slots, parameters.
