Nigmatova E. The Development of Organic Market

The focus of research is a development of the organic market. The purpose of the study is to give a rationale of theoretical and methodological fundamentals and the elaboration of practical guidance on the development of the organic market. The originality of the thesis lies in substantiation and the elaboration of theoretical fundamentals and practical guidance for the formation and implementation of a brand-association business-model aimed at stimulating the sales of organic products and minimizing costs of circulation for small producers, which carry out their activities through cooperation. The research uses methods such as abstract-logical; analysis and synthesis; comparison; sociological survey; SWOT analysis; modeling; scenario analysis; graphic and others. The main points of the thesis are brought to the level of specific methodological guidance and practical recommendations for the development of the organic market. Research application areas are government policy, business activities, and university courses.