Blazhey I. Ecological branding of furniture enterprises in Ukraine

Object is the process of formation and implementation of an ecological brand by an enterprise in the context of green economy. The purpose is to develop theoretical and conceptual approaches to ecological branding and create practical recommendations on this basis for the implementation of ecological branding at furniture enterprises in Ukraine. Methods are general scientific and special: historical, dialectic, abstract-logical, induction, deduction, structural and semantic analysis, factor analysis, statistical analysis, complex modeling, survey, design, comparison, graphic, tabular. The results are realized through the improvement of the theoretical, methodological and applied provisions for the development and implementation of ecological branding at furniture enterprises in Ukraine in order to improve their environmental friendliness and increase competitiveness. The novelty lies in the development of theoretical and methodological provisions of ecological branding and the elaboration of practical recommendations on this basis for implementation and development at domestic furniture enterprises. Introduced in to the activity of PP «Golden Vud», TOV «Ternopilska mebleva fabryka», TOV «MIRO-MARK», TDV «Ternopilska fabryka hudozhnih mebliv», PP «SHYK», Ternopil National Economic University. The sphere of use is the activity of furniture enterprises.