Tarasyuk A. Agricultural enterprises’ marketing management

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0420U100191

Thesis Registration Form

0420U100191.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

17-12-2019

Specialized Academic Board

Д 26.350.01

National Scientific Centre "Institute of Agrarian Economics"

Essay

The economic category “marketing management” definition is proposed as a systemic targeting mechanism of interaction of the marketing instruments and management for agricultural enterprise adaptation to changes in marketing environment aiming to maximize customer satisfaction and to achieve the enterprise’s goals with effective allocation of limited resources. Thus, the research of the theoretical principles of marketing management is a prerequisite for the effective functioning of the agricultural enterprise’s marketing management. The study finds that adherence to marketing principles is crucial for all activities of the agricultural enterprise.

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Files

2019.12.17_tarasyuk_dis.pdf

autoreferat-2019.12.17_tarasyuk_aref.pdf

autoreferat-anotaciya1-Корж.pdf

dysertaciyakorzhgalynyivanivny.pdf

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