Dichenko A. Development of Marketing Commodity Policy of Agricultural Enterprises

The dissertation is devoted to the substantiation of theoretical and methodical aspects and development and practical recommendations provision for effective formation and development of marketing commodity policy of agricultural enterprises in Kherson region, which grow and sell crop production. On the basis of studying, processing and synthesis of scientific works of domestic and foreign scientists in the field of economics and marketing, the content of the notion «commodity policy» was clarified and the actual (author's) interpretation of the term was proposed taking into account the specifics of the agrarian sector and marketing activity of agricultural producers. In the dissertation research external and internal influence factors on the formation of commodity policy of agricultural enterprises are analyzed, its goals and objectives are defined, strategic priorities are formulated to improve the efficiency of management of selected agricultural enterprises in Kherson region.