The generalization of models and methods of for the developing
development and amaking doption of managerial decisions of communications
enterprises of communication gave an opportunitymade it possible to argue
that typical methods for the development and adoption of managerial decisions of
communications enterprises Typical are as follows: methods of expert
assessments, the “goal tree” method of "goal tree", Monte Carlo method,
morphological analysis, correlation analysis, factor analysis, method of analogy
and intuition, methods of economic and mathematical modeling and method of
strategic management.
The peculiarities features of the development and adoption of managerial
decisions of communications enterprises, one of which is the adoption of hightech decisions solutions aimed at constantly improvement improving of the
functioning of communications enterprises, and which defines determines their
strategic directions of activity in order to achieve the maximum level of their
development, have been justified.
It was foundhas been established that the process of developing and adopting
managerial decisions of communications enterprises is carried out at all levels of
the enterprise management system, where each division unit is responsible for a
specific area of work and within which the acceptance of a particular decision is
made.
In order to determine the effectiveness of the technology strategy of
development and adoption of managerial decisions of communications enterprises
and the effectiveness of the management managerial decisions, their the
assessment of the latter has been carried out was made at Kyivstar, VodafoneUkraine and Lifecell. It is determinedwas established that the efficiency of the
technology strategy of development and acceptance adoption of managerial
decisions of the communications enterprises is was at a sufficient level in the range
of 0.5-0.8., Aas for the effectiveness of tThe managerial decisions,, are quite
effective in Kyivstar and Vodafone Ukraine. They are quite effective, as they help
to increase profitability and overall efficiency of the enterprises: the profitability of
enterprises from year to year grows every year and it isis 0.84 for Kyivstar in 2018
compared to 0.31 in 2016 - 0.31, and for Vodafone Ukraine, it is -15% compared
to 10% in 2016 - 10%. Lifecell is unprofitable, but the efficiency of the managerial
decisions can not be considered low, because since the company’'s damage islosses
are connected the result of with the direction of funds in ensuring its the
competitiveness of the company, which allowed the companyit to remain in the
telecommunication services market of telecommunication services.
Correlation analysis of the influence of taken managerial decisions on
effective indicators of activity the performance of communications enterprises of
communication has shown, that in all the enterprises surveyedsubject to study, the
correlation dependence between the relevant decision to change tariffs and the
profitability of activity and profit of the enterprise is quite close and is on average
foramounts to 0.8 on average for 3 years 0.8.
It is has been argued substantiated that profitability is the deciding decisive
factor in assessing evaluating the effectiveness of any enterprises, including
communications enterprises. According to thisConsequently, the a methodology
has been proposed of for optimization optimizing of the technology of
development and adoption of decision -makingmanagerial decisions of
communications enterprises with the a target function, namely, the is offeredmaximizingation of profitability on the basis of the optimization of
commodityproduct-market strategy, financial assets and funding sources of the
enterprise.
A conceptual approach to the development and adoption of strategic
managerial decisions of communications enterprises is has been proposed, based
on the cornerstones ofkey principles that outlininge the fundamental characteristics
of strategic governance management in the context and of specifics of
communications enterprises.. Strategic decisions are based developed based on the
estimation of the enterprise'’s activity, which is based on the methods of strategic
planning, in particular, the SPG lifecycle matrix.
