Verzilova G. Accounting and audit of marketing activities of commercial enterprises

Object - the process of forming information resources for accounting and auditing to manage the marketing activities of commercial enterprises; methods - general scientific and specific; results - solving the current scientific and practical task of improving the organizational and methodological provisions of accounting and auditing of marketing activities of a commercial enterprise; novelty - conceptual model of information system of marketing activity of trade enterprise, classification of marketing expenses and assets, methodical bases of accounting of operations of marketing activity, terminological apparatus of accounting of marketing activity, sequence of stages of process of documentation of operations of marketing activity, accounting and marketing interface of enterprise retail and methodological principles of marketing audit