Mazur Y. Mechanism of formation of demand and supply for services of transportation of goods by road transport enterprises of Ukraine

The dissertation is devoted to the solution of an important economic problem - the development of theoretical foundations, methodological provisions and practical recommendations regarding the mechanism for the formation of demand and supply of services for the transportation of goods by road transport enterprises of Ukraine. The paper summarizes the scientific and methodological approaches to the concept of "transport service"; a theoretical axiological (value) model of the concept of "transport service" was built; the specifics of the demand for cargo transportation services and their supply by road transport enterprises have been determined; the factors of influence of the environment on the formation of demand and supply of services for the transportation of goods by road transport enterprises have been substantiated. The development of the sphere of transportation of goods by road transport in Ukraine has been investigated; the analysis of the demand and supply of services for the transportation of goods by road transport enterprises and the influence of environmental factors on their formation; the determinants of the competitive advantages of enterprises in the field of transportation of goods by road are systematized in 4 main areas of activity and an assessment of the competitive advantages of road transport enterprises that affect the demand and supply of transport services is given. A conceptual model of a mechanism for balancing supply and demand for the services of the transportation of goods by road transport enterprises has been developed; improved methodological approach to rating assessment of the efficiency of motor transport enterprises; a development strategy was formed based on the development of a cascade of strategic maps for the transportation of goods and enterprises of JSC "KVN" Rapid ", CJSC TEK" Zakhidukrtrans ", LLC" M Trans Ko ", CJSC" Ukrtrans-Vinnitsa ", CJSC" Melavtotrans ".