Sinkovska V. Assessment of customer loyalty for industrial enterprises

Object - the process of assessing the loyalty of consumers of industrial enterprises; the purpose - development of scientific and methodical provisions concerning an estimation of loyalty of consumers of the industrial enterprises; methods - scientific abstraction, analysis and synthesis, system, statistical analysis, correlation-regression analysis, time series decomposition, multifactor regression models, methods of forecasting by trends; novelty - is to develop scientific and methodological provisions and recommendations for assessing the loyalty of consumers of industrial enterprises in terms of seasonality of demand for products of industrial enterprises; results - scientifically methodically completed recommendations for assessing the loyalty of consumers of industrial enterprises; implemented - LA GREENPICE LLC (certificate number 10/10 dated 07.10.2017), INAUT LLC (certificate number 448/07 dated 10.07.2018), LOGIC POWER LLC (certificate number 198-02 dated 10.09.2019), Ledex Ukraine LLC (certificate number 42 dated 12.03.2019), in the educational process of Odessa National Polytechnic University of the Ministry of Education and Science of Ukraine (act of implementation № 3242 / 102-06 dated 27.12.2019).