Pedan M. Strategic marketing of the enterprise’s foreign economic activity on segment markets of the World Trade Organization.

The thesis is dedicated to the formation of theoretical and methodological bases and practical recommendations on building a structural and logical model of strategic marketing of foreign economic activity of the enterprise under conditions of intensive influence of international business processes on functioning. Scientific and practical bases of formation of conceptual approaches in the development of strategic marketing of foreign economic activity on segment markets of the World Trade Organization are improved. The modern paradigm of the peculiarities of formation of strategies and mechanisms of marketing maintenance of foreign economic activity of the machine-building enterprise under the conditions of the World Trade Organization is opened. The interaction of subjects of marketing channel of the production distribution in business partnership in international market the efficiency of foreign economic activity depends thereof is represented graphically. The factors that influence the machine-building enterprise choice of external target production sales segments which should be subject to thorough processing are systematized. Activation conditions of foreign economic activity of machine-building enterprises which will assist the expansion of foreign economic relations under the conditions of integration strengthening are suggested. The groups of indicators for the analysis and assessment of efficiency of foreign economic activity which can be used in management activity are suggested. The stages of expansion of external production sales segments of the enterprise in the context of marketing management are suggested. The factors of influence on export activity of the enterprise the costs thereof are most prevalent in foreign economic activity of domestic enterprises are differentiated. The bases of planning in strategic marketing of foreign economic activity of the machine-building enterprise are suggested. A communicative model of the marketing support of foreign economic activity of the enterprise in markets segmentation of the World Trade Organization in order to introduce areas of interaction with each target segment is formed. The structural and logical model of strategic marketing of foreign economic activity of the machine-building enterprise which is formed from organizational and functional and analytical components of marketing maintenance of foreign economic activity are suggested.