The degree of scientific development of the analyzed issues, its categorical and conceptual component, regulatory framework, as well as the subjective composition of the authorized bodies that exercise regulatory influence on such activities in Ukraine are described. It was revealed that physical culture and health-improving activity in Ukraine was the subject of complex researches of scientists of various branches of science and groups of specialties, in particular: economic, sociological, pedagogical, medical, historical, managerial and legal in general. However, physical culture and health activities were considered by them indirectly, as certain aspects of physical culture and sports, health improvement and its methods were studied without their recognition as a combined long-term value. It has been found that physical culture and sports are associated with physical training - the body's ability to function effectively, and recovery - with improving the overall physical, mental and social well-being. The author's definition of the concept of "fitness and health-improving activities" as a set of actions aimed at improving a person's ability to work effectively, enjoy free time, be healthy, resist hypokinetic diseases and resist emergencies. The main structural elements of it are singled out, such as: sphere of activity; business entities; purpose of activity; activity. The boundaries within which such activities require administrative and legal regulation (in the educational process; at the place of residence and recreation of citizens; at the place of work) and the categories of persons to whom the state should pay more attention (persons with disabilities; servicemen, law enforcement officers) , rescue and other special services, citizens who are in places of pre-trial detention and in penitentiary institutions). It is proved that the state is responsible for creating conditions that stimulate physical culture and health activities and promote an active lifestyle of Ukrainians. In modern conditions, the encouragement of health-improving physical activity should be considered as a social necessity. When developing a multi-vector, comprehensive public policy, it is necessary to: focus on physical activity in the broadest sense of the term and encourage Ukrainians to engage in physical activity throughout life; use a multisectoral and systematic approach to administrative and legal regulation; make socially important decisions taking into account the interests of communities; improve the infrastructural environment for physical activity; to provide equal opportunities in access to physical culture and health-improving activities. The main problematic issues of administrative and legal regulation of physical culture and health activities of Ukrainians by describing approaches to the organization, stimulation and control over the implementation of health motor activity of participants in the educational process by public authorities and other stakeholders; identification of the peculiarities of the regulatory influence of various authorized entities on the commission of general health and special health actions by citizens of Ukraine in their places of residence; coverage of the characteristic features of the administrative and legal regulation of physical culture and health activities of certain categories of persons. The results of the comparative analysis of the administrative and legal regulation of physical culture and health activities in the EU member states are presented and the main directions of optimization of this process in Ukraine are formed.
