Tumanov O. Statistical evaluation of the development of social media in Ukraine

The object of research is social media in Ukraine. The subject of the research is theoretical and methodological principles and tools of statistical evaluation of social media development in Ukraine. The scientific novelty of the obtained results lies in the improvement of theoretical and methodological principles and statistical tools for studying the development of social media in Ukraine. The most important theoretical and practical results that characterize the scientific novelty and personal contribution of the author are as follows: improved: - system of statistical indicators of social media research; - approaches to the organization of information support of statistical assessment of social media development on the basis of a combination of data from different sources (international and national statistical organizations; - approaches to determining the directions of use of social media by the population of Ukraine on the basis of generalization of data from a sample survey of the State Statistics Service of Ukraine; - scientific and methodological principles of grouping the regions of Ukraine based on the use of cluster models; - approaches to forecasting the share of Internet users in Ukraine and the world who use mobile devices (mobile phones and tablets) to access the Internet. received further development: - disclosure of the meaning of the concept of "social media" through the selection of their main components - online technologies and means of communication, which helped to deepen the understanding of trends in the formation and development of social media; - organizational principles of statistical observation of social media; - analytical approaches to determining the features of social media development; - methodical approaches to statistical assessment of trends in the use of web browsers and social networks.