Kozyar N. Investment potential of agricultural production in the context of globalization

The paper systematizes theoretical approaches to the interpretation of the concept of investment potential as an economic category. The author's interpretation of the concept of "investment potential" of agricultural production, which is a set of interrelated social, economic, production, financial, land, biological and other production factors, as well as state support measures that determine the possibility of reproduction based on the use of own and borrowed capital. The criterion for using the investment potential of agricultural production, in addition to profitability, should be the strategic goals of achieving sustainable development and competitiveness of products, which will ensure their economic, socio-environmental balance. Methodical bases of estimation of investment potential of agricultural production are opened. The role and place of the state in stimulating investment processes in agricultural production is revealed. The directions of support of investment activity in agriculture by the leading countries of the world on the basis of use of tools of direct and indirect influence which main task is expansion of access of commodity producers to long-term credits and other financial services are allocated.