Semchuk I. Formation of marketing policy of agricultural enterprises for biofuel production

The dissertation is devoted to the research of socioeconomic bases of business on production of biofuels at the organizational level is carried out. The peculiarities of the concepts of marketing development in the enterprise management system are revealed and systematized. The theoretical bases of formation of marketing policy in the system of management of the agricultural enterprise are investigated. A theoretical and methodological approach to the design of marketing interaction of agricultural enterprises for biofuel production based on logistics, which is the basis for modeling supply chains of biomass for biofuel production taking into account the types of resources and their flows with the possibility of their modular implementation to the general model. projected performance. Theoretical approaches to modeling the reaction of biofuel market participants to the level of development of quality standards have been developed, where it is new to identify the market development barriers, assess the impact of biofuel life cycle on the environment and study quality standards for biofuels. This allows us to assess the potential relationship between standardization and sales, as well as the relationship between market conditions and the level of development of quality standards in the form of life cycle stages