Nefedova O. Forming of enterprise competitive adaptation potential in the conditions of market instability.

Object – the process of forming the adaptive potential of the enterprise in conditions of market instability; goal – development of theoretical and methodological basis and recommendations for the formation of competitive adaptive potential of the enterprise based on the development of its competitive immunity in conditions of market instability; methods – historical, systematization, generalization and semantic analysis; statistical and comparative analysis, expert assessments, questionnaires; structural and logical analysis; comprehensive analysis; economic and mathematical methods; grouping, description and formalization; graphic; logical; novelty – is to develop and substantiate the theoretical and methodological principles and recommendations for the formation of competitive adaptive potential of the enterprise based on the development of its competitive immunity in conditions of market instability; results – development of scientifically-methodical completed recommendations on improvement of management of process of formation of competitive adaptive potential of the enterprise in the conditions of instability of the market; introduced – PJSC "Kryukovsky Car-Building Plant" (reference № 49yur-69/31 dated 04.02.2021); OJSC Odeskabel (reference № 12 dated October 8, 2020); Mega Link LLC (reference № 4 (8) / 12 dated November 20, 2020); Intellect Dnipro Telecom LLC (reference № 41–109 dated October 10, 2020), Telemist LLC (reference № 2 dated October 10, 2020); in the educational process of SHEI "Ukrainian State University of Chemical Technology" (implementation act dated 30.08.2020).