Aliyeva A. Organizational and economic principles of sustainable development of tourism and recreation in Ukraine

The paper substantiates theoretical approaches, developing practical recommendations for organizational and economic support of tourism sustainable development of in Ukraine. The generalization of scientific approaches to defining the essence of sustainable development of tourism and recreation, as a holistic process of social justice, economic efficiency and environmental sustainability, allowed to substantiate the conceptual foundations of sustainable development of tourism and recreation on the basis of inclusive growth. The main conceptual idea is an integrated approach to the diversification of tourist and recreational activities and increase employment and accessibility in the tourist and recreational sphere. The synergistic effect of factors improving the quality and competitiveness of tourism and recreation product, rational use of tourism and recreation potential, development of tourism and recreation infrastructure. At the same time, introduction of effective models of tourism and recreation industry are going to expand opportunities to meet the needs of all segments of the population. services in conditions of limited resources. Implementation of world experience in organizational and economic support of sustainable development of tourism and recreation in Ukraine involves focusing on the principles of inclusive growth – finding new employment opportunities for maximum involvement of the population in productive activities, which increase the chance to meet all the needs of segments of the population and ensuring equal access to tourism and recreation. The method of diagnostics of sustainable development of the tourist and recreational sphere is proposed, which includes the analysis of preconditions of sustainable development of the tourist and recreational sphere; characteristics of trends in its development; assessment of factors and development of strategic priorities for sustainable development of tourism and recreation. An analysis of the prerequisites for sustainable development of tourism and recreation in Ukraine. Characteristics and research of the state of development of the tourist and recreational sphere in Ukraine in the dynamics over a number of years allowed to prove that the tourist and recreational potentials are not fully revealed. It has been proven that the development of domestic tourism and recreation is becoming a priority in a pandemic caused by the spread of the COVID-19 virus. The assessment of factors of sustainable development of tourism and recreation in Ukraine is based on the use of economic and mathematical methods by calculating the integrated indicator, calculated as the weighted average of the four components of sustainable tourism. Given the European experience, the need to determine the strategic priorities of sustainable development of tourism and recreation on the basis of inclusive growth is justified. The basis of the improved organizational and economic mechanism of sustainable development of the tourist and recreational sphere on the basis of inclusive growth is the definition of subjects, objects, principles, methods and tools. It is proposed to develop such business models in the tourist and recreational sphere as: network tourist-recreational structure on the basis of a large organization that integrates medium and small firms around itself; network of small and medium legally independent tourist and recreational companies; tourist and recreational cluster network. Attention is paid to the need to expand the market of tourist and recreational services in Ukraine network activities of small and medium-sized tourist and recreational companies in Ukraine and tour operators.