Boiko I. Marketing support of economic security of enterprises

Object – the processes the process of marketing the economic security of enterprises in promoting innovative products; goal – to develop and substantiate the theoretical and methodological foundations of marketing support of economic security of enterprises; methods – abstract-logical, monographic, statistical, modeling, comparative analysis, graphical; novelty – the use of an integrated indicator of safe marketing potential of an innovative product is proposed, which is based on its parameters and takes into account the influence of destructive factors on it; a set of parameters on which the assessment of innovation should be based to ensure the economic security of enterprises is determined; indicators of marketing security are offered and the scheme of diagnostics of an innovative product is developed; results – the definition of the essence of the concept and the role of marketing security as a unifying component are improved; the stages of promotion of an innovative product are specified, which are united into a single cyclic system for the promotion of innovative products; the tools of information-analytical support for marketing in the system of economic security of enterprises are investigated; features of testing of concepts of innovative products taking into account behavioral factors and features of the market are investigated.