Saiapin S. Development of Agricultural Advisory on the Basis of Digital Transformation

The dissertation is devoted to the issues of digital transformation of agricultural advisory of Ukraine as an element of a socially significant institution in the general processes of digitalization of the economy of Ukraine. The paper substantiates the feasibility of creating a binary system of advisory, which is represented by the structure of classical advisory, leading agricultural institutions of higher education (ZVO), research institutions using the technological web platform of electronic advisory. The role of the public organization «National Association of Agricultural Advisory Services of Ukraine» in the transformation processes is determined. In the research methodology. the methodology of digital and information economy, methods of economic and statistical analysis, the theory of creation, accumulation, monetization and depreciation of information are applied to substantiate the use of the binary advisory system. As a result of the study, the experience of institution building and practical implementation of the advisory system in the early 2000s at the expense of centralized budget resources was analyzed. It was concluded that at that time the counseling service had almost no systemic client base and a significant shortcoming – the lack of a platform for the accumulation of knowledge on topical issues of rural development. The implemented directions of digital transformation of agricultural advisory are presented, aimed at practical significance for all participants of the advisory process, first of all the client base represented by households, small and medium agricultural producers who need innovations the most.