Bozhydai I. Formation of the Competitive Strategy of Agro-Industrial Enterprises

The research work deals with the issues of in-depth study and improvement of the theoretical and methodological bases for forming the competitive strategy of agro-industrial enterprises of Ukraine. The theoretical bases of the essence, methods of implementation and expected results of enterprise strategy are defined. The place of the competitive strategy in the general hierarchical strategic system is justified. In view of the inconsistency of thoughts, the concepts «business strategy», «competitive strategy» and «strategy of competition» are distinguished. The competitive strategy is defined as a dynamic long-term goal-directed complex of interrelated activities – based on the internal capabilities of the enterprise – which is subordinate to the ultimate goal of the enterprise, aimed at achieving and maintaining the desired level of competitiveness, competitive advantages, sustainable competitive position by the enterprise, and can neutralize the influence of competitive forces. A variable system of adaptive measures, which are built for different areas of activity, and the long-term development plan for AGROTRADE Group have been elaborated.