The dissertation focuses on the cognitive-semantic and discursive characteristics of the verbalization of the concept FAMILY in the British publicistic discourse of the 18-21 centuries. The work traces the evolution of the concept FAMILY in the British language picture of the world using media discourse from the end of the XVIII century to 2020; identifies patterns of transformation of the lexical meaning of verbalizers of the concept FAMILY due to the changes in the historical, political, cultural, social spheres of life in England in the 18-21 centuries. The paper proves that the lexical meaning is the result of comprehension, analysis, categorization of the surrounding reality within a specific culture, which in the present study is reflected by the slots that constitute the concept FAMILY. The ability of the publicistic discourse to trace the interdependence of the communicative needs of society and language is characterized: needs change according to the dynamics of culture and society, and language tools are adapted to these needs. Thus, the projection of the results of the analysis of the lexical meaning of a word on the publicistic discourse will make it possible to precisely identify those semantic components that are significant and important at a certain stage of development of society.
The semantic structure of lexems that fill the slots of the concept FAMILY is considered and analyzed. Using the component analysis method in combination with the method of dictionary definitions, as well as using data from other social sciences and the humanities, the analysis of these lexemes in synchrony and diachrony based on fundamental lexicographic sources of Britain 18-21 centuries is carried out. It is established that the main transformations of the semantic structure occur in the 20-21 centuries. The dynamics of meanings and microsegments that verbalize them becomes a reflection of the processes of extralinguistic reality. It is determined that the lexical meaning of the analyzed lexemes passes through the processes of concretization, specification, when definitions as a result of evolution verbalize semantic components, which were either absent or appear as a reaction to certain events in the country. The thesis presents the structure of the concept FAMILY and the slots filling it (marriage, wife, husband, mother, father, home, woman, love) in the publicistic texts of Britain of the 18-21 centuries. The analysis of the given slots in synchrony and diachrony from the point of view of their usage in the publicistic discourse is carried out, frame modeling of singled out slots is carried out. These observations are generalized, and the dominant frames are identified using the technique of frame modeling. It is generalized that the dynamics of the implementation of dictionary definitions in the publicistic texts of Britain of the 18-21 centuries is not a complete embodiment of the dynamics of vocabulary definitions of the lexemes selected for analysis. Dominant frames in the publicistic discourse of the XVIII-XXI centuries are the THING, ACTION and POSSESSION frames. The IDENTIFICATION and COMPARISON frames are additional conceptual forms of actualization, which are mainly observed in the 20 and 19 centuries, which indicates the development and expansion of the analyzed frames, as well as shows the development of journalistic discourse, its content and formal expression. Key words: lexical meaning, concept, frame, slot, component analysis, frame modeling.