Chentsov A. The enterprise system-reflexive marketing organizing

The object of the study is enterprises' marketing activities; the purpose is the development of theoretical provisions, implementation of methodical approaches and practical recommendations on the enterprise’s system-reflective marketing organization; the used methods of study are the general scientific and specific; the results of the research are the theoretical generalization and a new solution of an important scientific and practical problem of the enterprise’s system-reflective marketing organization; the novelty of the study: the theoretical basis of the enterprise’s marketing activity organization has been improved; a methodical approach to evaluating the enterprise’s marketing activities effectiveness has been developed; the mechanism of enterprise’s system-reflexive marketing management has been formed; scientific and methodological approach to marketing strategy reorientation on the system-reflexive paradigm has been justified; system-reflexive marketing tools has been developed; the results are implemented in the manufacturing and educational process