Dydiv I. Agritourism development of as a type of entrepreneurial activity in the countryside

The dissertation is devoted to substantiation of theoretical and methodical bases and applied provisions, and also search of new scientific approaches to improvement of process of realization of economic mechanisms of stimulation and development of business in the field of agrotourism. The essence of agrotourism, its significance and the basic laws of agritourism activity, which deepen the knowledge of theoretical and methodological principles, are clarified. Internal and external factors influencing the development of agritourism are identified. Scientific and practical recommendations for improving the mechanisms of entrepreneurship in the field of agritourism have been developed. Perspective vectors of agrotourism activity development in Ukraine are established and the main provisions of its formation are determined. A socio-economic assessment of the agritourism services market was presented taking into account current trends in this area. An innovative conceptual cluster model of agrotourism development has been developed, the basis of which is the coordination of relationships between the subjects of agritourism activities. Innovative solutions for the development of agritourism, scientific and methodological developments, recommendations for owners of farmsteads, participants in agritourism clusters for their successful operation and attracting more tourists are proposed. A conceptual model of innovative development of agritourism has been developed. Different types of innovations in agritourism by the nature of novelty are offered.