Chentsova O. The marketing management of the enterprise's business processes competitiveness

Object - a set of business processes of economic activity of the enterprise; purpose - substantiation of theoretical provisions and development of methodical approaches to marketing management of competitiveness of business processes of the enterprise; methods - general scientific and specific; results - development and improvement of theoretical and methodological support of marketing management and competitiveness of business processes of the enterprise; novelty - theoretical provisions for structuring the organizational and economic mechanism for managing the competitiveness of business processes, methodical approach to harmonizing the parameters of business processes with the competitive strategy of the enterprise, methodological support for comprehensive assessment of the competitiveness of business processes, methodical approach to choosing forms of economic regulation. enterprise processes, scientific and practical approach to the organization of integration and cooperation while ensuring the competitiveness of business processes of the enterprise; sphere (branch) of use - food industry enterprises, higher educational institutions.