Liashuk K. Management of Social Responsibility of Trade Enterprises

Object: the process of managing the social responsibility of domestic trade enterprises. Purpose: substantiation of scientific and methodological principles and development of practical recommendations for improving the management system of social responsibility of commercial enterprises. Methods: theoretical generalization; abstract-logical; analysis and synthesis; monographic; grouping and matrix; statistical and economic analysis; comparative analysis of data coverage based on modeling with the function of directed distance; target programming model; quantitative research approach for reflexive measurement of structural relationships between hidden variables by the method of partial simulation of the smallest squares PLS-SEM in the SmartPLS 3.0 software environment; indirect survey; strategic analysis; tabular and graphical. It is offered: improved: conceptual theoretical approaches to the management of social responsibility of trade enterprises; theoretical bases of formation of policy of corporate social responsibility of trade enterprises; scientific approaches to assessing corporate social responsibility management; conceptual approaches to the development and implementation of an effective system for assessing the social responsibility of retail enterprises in two vectors: at the level of a particular enterprise and at the industry level; methods of strategic analysis of opportunities for sustainable development of a commercial enterprise; methodological approaches to the formation of a mechanism for managing the interaction of commercial enterprises with key stakeholders. Scope of usage: retail trade enterprises.