Haidai H. Formation of the investment strategy of motor transport enterprises in a competitive environment

The dissertation is devoted to the deepening of theoretical principles and development of methodical and practical recommendations for the investment strategy formation of motor transport enterprises in a competitive environment to ensure their sustainable development. The economic essence of the enterprise investment strategy and its importance in the competitive environment are studied and the conceptual and categorical apparatus is improved. The main characteristics of this category are singled out taking into account the specifics of transport industry enterprises’ activity and the following interpretation of the concept "the investment strategy of motor transport enterprise" is proposed: as detailed by directions and terms, reasonable long-term adapted investment plan of the motor transport enterprise which defines the purposes, directions, forms; optimizes the structure of investment resources; evaluates and implements investment opportunities and models a promising investment position, providing the most effective ways to achieve it in a competitive environment. The classification of the investment strategies has been systematized and supplemented, taking into account such a feature as "volumes and sources of investment financing", within which its following types should be distinguished: aggressive financing; moderate financing and conservative financing. The foreign experience of the state investment policy realization is analyzed and the possibilities of its adaptation to the conditions of domestic enterprises are singled out. The analysis of the current state, development trends of motor transport enterprises and their investment attractiveness are carried out. The role of the state regulation of investment activity in intensification of the investment processes at motor transport enterprises is investigated. The scientific and methodological provisions of the investment strategy formation of motor transport enterprises in a competitive environment are generalized. The conceptual model of the investment strategy formation of motor transport enterprises which unites all necessary elements of a theoretical basis (purpose, object, subject, scientific platform, principles) and a scientific and methodical basis (approaches, methods, criteria) and the influence factors of macro-, meso- and micro-levels, stages, components for determining the type of the enterprise strategy are offered. The methodological tools for evaluating the motor transport enterprises’ investment strategy on the basis of an integrated indicator of assessing the quality of the motor transport enterprise’s investment strategy considering the effectiveness of the investment strategy, the degree of risk, as well as the factors of influence of macro-, micro-, meso- (competitive) environments using a three-dimensional model of the investment strategy quality are improved