Gutyryak O. English Marketing Terminology: Semantic Structure and System. Dependet Semantic Characteristics.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0499U002962

Thesis Registration Form

0499U002962.pdf

Applicant for

Specialization

  • 10.02.04 - Германські мови

18-11-1999

Specialized Academic Board

Д 26.001.11

Taras Shevchenko National University of Kyiv

Essay

The dissertation deals with modern English marketing terminology, stratificational and semantico-thematic structures of terminology, compositin and structure of Marketing terms. There is a statistic dependence between semantic productivity and semantic complixity of marketing terms and the quantity of words, sterms, morphems, letters: with increase of the semantic producitivity of terms their structural complexity and length decrease, and with increase of the semantic complexity-increase.

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