Kanarchuk O. The organization of retailing marketing activity

Dissertation is dedicated to topical problems of theretical, methodological and organizational aspects of the retailing marketing activities in present marketing conditions. The Dissertation contains analysis and evaluation of environment factors influents marketing activity of the consumer electronics production and trade businesses. Special attention is given to the research of consumer behavior of the potential buyers of consumer tltctronics. There are formulated proposals for improvement of the marketing activity of retailer on the consumer electronics market. The anthor of the thesis researched the effectiveness of marketing activity in the transition period of economy in Ukraine.