Macierzynski W. Advertising in the Press of the Polish Kingdom and Eastern Galicia (Second Half of the 19th and Early 20th Centuries).

The object - advertising in the press of the Polish Kingdom and Eastern Galicia in the second half of the 19th and beginning of the 20th cc.; the comparative method and methods of analysing the specific sources, comparing the causes and results, of statistic analysis are used; the novelty is in the pointing out the connections between the development of advertising in the press and economical changes, the differences between Polish Kingdom and Galicia; it will be useful for preparing general scientific works, text-books and monographs on the history of the economy and history of the press of the Ukraine and Poland; the fields - the World history, International Relations, Regional Studies.