Tsyhankova T. Contemporary paradigm of the international marketing

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0504U000632

Thesis Registration Form

0504U000632.pdf

Applicant for

Specialization

  • 08.05.01 - Світове господарство і міжнародні відносини

11-11-2004

Specialized Academic Board

Д 26.006.03

Kyiv National Economics University named after Vadym Hetman

Essay

The processes of the international marketing activity of subjects of external economic sphere of countries of the world and Ukraine. The decision of the problem of the effective use of marketing in the international economic activity. Historical-logical and system approaches, theoretical, empiric, special scientific methods. The determination of the terms, directions, methods and instruments of the effective use of marketing in the international economic activity. Theoretical conceptions and practical methods of international marketing activity are inculcated. Sphere of the external economic activity and educational process.

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