Tykhomyrova E. Public relation's role in the political globalization processes

The dissertation deals with conceptual approaches to the globalization nature and essence, describes social imperatives of the public relations, globalization and alterglobalization ideology models, the nature of global administering and the role of public communications in it, as well as the globalization influence on the public relations, the nature and factors of the international public communications foundation, specific institualization forms of the international public relations realization on the transnational environment, global problems and globalization trends and PR technologies themselves. Dissertation also analyzes international public relations used by different international actors: nation states, international organizations and transnational corporations. It also deals with European dimension of the globalization PR-support, Ukraine PR-support imperatives in the eurointegration and globalization environment as well as international PR as an instrument of the globalization image creation. It is also focused on the Ukrainian vital problem of developing its own national globalization strategy, a number of recommendations for Ukrainian national PR-program on globalization adaptation are introduced.