Geyyer G. Business management in the environment of innovation competition

Subject: business management processes in the market environment. Objective: substantiation of theoreti-cal and methodological approaches to the creation of a company management system in the environment of innovation competition, and development of methods and mechanisms for their realization. Methods: analysis and synthesis, system generalization, statistical analysis, factor analysis and hierarchy analysis, comparative analysis, expert evaluation, sample study, surveys, grouping, mathematical modelling. Sug-gestions: concept of improvement of a company management system; control mechanism for company organizational development based of the process approach; identification methodology for brand devel-opment barriers; financing tool selection mechanism for innovation programs; methodical approach to decision making in the area of company organizational development; methods of brand creation, market entry, testing and brand management.Application area: industrial enterprises, legislative and state executive authorities.