Solovyov I. Scientific and methodological principles of the formation and development of the system of agromarketing.

Research object is a process of the marketing system forming in agrarian industry on principles of his modern conception. Research purpose: there is development of scientifically methodological principles of forming and development of the system of agro marketing and ground of marketing strategies of agrarian enterprises and mechanisms of their practical realization. Methods: supervision, comparative analysis, abstractly logical, historical, logical-semantic, monographic, estimations of balls and expert, graphic, economical-mathematical. Theoretical and practical results: position and recommendations is formulated will be instrumental in the increase of ground and qualities of projects and plans of agrarian enterprises marketing. Scientific novelty: first: in theory grounded conception of management of agromarketing as by the socio-economic system, which dynamically develops in the conditions of markets and includes for itself the subsystems of determination of aims of development agrarian the sector of economy, development and implementation of plans and strategies of agromarketing in the cut of industries, regions and separate enterprises; it is improved: organizational principles of management marketing in agrarian enterprises taking into account the specific of industry by forming of the informative system, structures of management marketing and of the complex system of marketing researches of, which will allow to reduce the risk of vagueness at making administrative decisions; got subsequent development: grounded stage of development of marketing as difficult, multidimensional phenomenon, establishing investigation connections which stipulated the evolution of his theory and concept vehicle time of creation of terms of origin to acquisition modern lines and features them. Degree of introduction: the results of dissertation are inculcated in the economies of the Kherson area and Ukraine. Efficiency: will assist development and improvement of system marketing activity at all levels of management of agrarian industry taking into account integration of domestic agrarian to the sector of economy in outer agroindustrial space. Sphere, industry of the use: agroindustrial production of Ukraine.