Parasiy-Vergunenko I. Strategic Analysis in Banks: Methodology and Practice

The financial economic activity of the banking institutions of Ukraine. The grounding of the concept and development of the methodological basis of the strategic analysis of activity of business entities (on example of banks) on the basis of generalization of knowledge of world and national science and praxis in this research direction. Methods: dialectical method, analysis and synthesis, induction and deduction, comparison, observation, methods of expert estimations, dynamic rows, correlative regressive analysis, medium and relative values, matrix analysis, methods of visualizations of analytical studies in a coordinate system, elimination, analytical and structural grouping, coefficient analysis, SWOT-analysis. The recommendations about enhancement of the methodology of analytical research of the financial strategies of a bank were worked out. The research of methodological issues of the strategic analysis in banking institutions of Ukraine was carried out and the suggestions about their enhancementwere made. An integral concept of the strategic analysis are formulated through grounding of its main functions, stages and methodological principles and research instruments, characteristic features of strategic analysis, its place and role in the system of the strategic bank management. The methodological basis is grounded and the systematic approaches to the analysis of the efficiency of usage of bank's internal potential. Methodological approaches to the estimation of quantitative measurement of the efficiency of financial strategies of a bank on the basis of visualization of dynamic changes of individual figures in the coordinate system and the most important pairs of indices for return estimation. Bank sector of Ukraine, study process.