Balabanova I. Managing the competition rationality: theory and methodology

The Object: process of the provision by rack to competitiveness enterprise on base of the concepts to competitive rationality. The Purpose: development to concepts to competitive rationality and scientifically-methodical and practical recommendation for improvements of management competitive rationality enterprise to trade. The Method: structured-logical and semantic analysis, system and complex analysis, economic and mathematical and economy-statistical, analytical method, method of the fresh comparisons, discriminating analysis, logical analysis and sociological interview consumers; expert t rating of the estimation, matrix; the methodology cognitive modeling; the method discrete mathematician. It Is Offered: model of competitive potential management, concept and conceptual scheme of competitive rationality management (CR); the integrated system of marketing management KR; the categorization of the competitive behavior; the methods of the diagnostics to competitive competency of the system of marketing management of the enterprise; technology strategic initiation competitive advantage; the methodological approach to analysis of competitiveness of the enterprise; the theorist-methodological bases of the competitive risk; the methdological bases of the use information technology when shaping CR enterprises; the system competitive toolbox; the methodical approach to estimation of the competitive position of the enterprise; the model benchmark as element managerial system CR enterprises. The Sphere of the use: trade enterprises.