Teletov A. Marketing of technical production

The dissertation is focused on complex research of the theoretical and practical aspects of technical production marketing systems, which are allocated from the industrial marketing systems. Characteristic features of technical production are formulated. Marketing system of industrial enterprise as a complex economic system is investigated. The problems, efficiency and prospects of development of marketing activity of industrial enterprises in the field of development and output of technical production are analyzed in details. Constructive evolution principles of technical production are suggested to be used for marketing strategies. Methodical approaches to technical production competitiveness evaluation are improved. Methodology of the long-term partners' relationships is extended. The process of system formation of technical production marketing management under the conditions of industrial enterprises innovation development is improved. Information model of the industrial enterprise marketing control system is worked out.