Rodionov O. Problems of forming of business reputation of enterprises of flour-miller industry

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0510U000360

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

28-04-2010

Specialized Academic Board

Д 29.841.02

Essay

The theoretic-methodological base of forming of business reputation of enterprises of flour-miller industry is developed. Pre-conditions of development of business reputation of enterprises of industry are exposed, its essence is set. Influence of business reputation on development of enterprise is considered. Conception of its forming and development is formulated. The basic instruments of its forming and development are grounded. The aggregate of constituents of reputation of enterprise, procedure of their forming, is set. Essence of organizational mechanism of management by business reputation of enterprise is certain.

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