Yerankin O. Transformation of marketing of agriindustrial formations in the conditions of globalization

The processes of transformation of market environment in the agrarian-industrial complex of Ukraine in the conditions of development of globalization. The system substantiation of theoretical and practical principles of formation and adaptation of marketing toolset in the system of agribusiness of Ukraine according to the influence of global processes. Methods of scientific abstraction, historical and logical, institutionally-evolutional, induction and deduction, expert evaluation and strategic analysis, system-structural analysis, generalization and factor analysis, economic and statistic methods, theory of fuzzy sets. The improvement of model of transformation of necessities depending on influence of values on the process of decision-making about the purchase of goods, the modification of methods of determination of level of consolidation and globalization of markets, the substantiation of methods of determination of index of the real level of state support and methods of authentication and prognostication of process of distortion of price trends. The theoretical results of the work are the deepening of theory of evolution of marketing according to his correlation with historical stages of the development of humanity, periodization of evolution of marketing in the agrarian-industrial complex of Ukraine in different directions, substantiation of concept descriptions of intercommunication of global world problems with the development of marketing in the agrarian-industrial complex of Ukraine, the conception of transformation of traditional model of co-operation of business and state and others. The results of the work concerning the substantiation and practical development of aspects of improvement of separate positions of agrarian policy of Ukraine, the elaborations of practical and methodical directions, including the improvement of strategic marketing planning, adaptation of the research of current state of affairs of agrarian markets according to the influence of global processes, improvement of analytical providing of administrative decision making and the assortment policy management. The results of the work can be used by specialists of agrimaketing and strategic management, the agrarian-industrial formings, in the educational process.