Sobolev V. Organizational and economic mechanism of developing the retail trading

Object: a process of forming and development the retail trading (RT) is in Ukraine. Purpose: development of methodology, organizational and economic constituents of mechanism of development RT (DRT), ground of scientific - practical recommendations, on perfection of organizationally-economic mechanism of DRT in accordance with institutional changes in the economy of country. Methods: approach of the systems; retrospective analysis, content - analysis, economic analysis, statistical analysis, design. It is offered: division into the periods of DRT on the basis of change of quantitative and high-quality descriptions, organizationally economic mechanism of DRT on the basis of multivector of forming of modern paradigm of marketing, logical structure of the system of planning of resources of RT enterprises, principles and descriptions of distributing of enterprises of RT, on point-of-sale formats, structure of RT management (MRT), mechanism of MRT on the basis of model of making of possible influences, sensory model of MRT. Sphere of the use: enterprises of retail trading .