Karpenko N. Marketing on the enterprises of consumer cooperation

Dissertation work is devoted to developing scientific and theoretical foundations, methodological approaches and practical recommendations for management of marketing in the business of consumer cooperatives in the business environment in Ukraine. Allocate the peculiarities and analyzed the conditions and trends of marketing in Ukraine. Investigate the nature and features of the most effective types of marketing in domestic enterprises. Improved the methodology estimates the potential development of enterprises of consumer cooperation. Devised the methodology for benchmarking the domestic enterprises of consumer cooperation. The work formed modern vision and interpretation of categorical device marketing and strategic marketing models of behavior the enterprises of consumer cooperatives. As a result of a comprehensive evaluation of potential development, strategic analysis of competitive position, research current trends of the international cooperative movement, assessing innovative mechanisms for development of domestic and foreign cooperative enterprises in the dissertation work formulated a definition the category the marketing of consumer cooperatives and composition of marketing activities by functional characteristics of consumer cooperatives. Devised the organizational-economic mechanism of marketing management, the model integration of cooperative enterprises and formulated effectiveness of their marketing activities for the adapted method.