Litovchenko I. Internet-marketing of industrial enterprises

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0512U000037

Thesis Registration Form

0512U000037.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

16-12-2011

Specialized Academic Board

Д 41.055.01

Odessa National Economic University

Essay

The dissrertation is devoted to a substantiation of theoretical and conceptually - methodological positions of the industrial enterprises'marketing activity on the basis of possibilities of the Internet in the conditions of postindustrial economy development. It is offered the structure of the virtual market on types of the basic participants. The mechanism of marketing audit of a corporate web-site on the basis of benchmarking principles is offered.

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Files

aref.doc

dis.doc

Автореферат ( титул).doc

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