Legeza D. Formation of the product competitiveness of farms (theory, methodology and practice)

The thesis highlights the theoretical foundations of agricultural products competitiveness and defined the essence of categories "competitiveness" and "quality" products. Methodical approaches of estimation of product competitiveness, rates and factors are given. Index of quality performance which is used in the world is adapted to determine the effect on the sale proceeds from production of defective products. The main crops that ought to be competitive at the national and international level are identified. The direction of commodity trade of agricultural products is determined. The basic directions of the quality management systems implementation in farms are defined. The mechanism of activity of regional quality centers is directed. Organic production model for Ukraine is calculated. The estimation of the competitiveness according to various technologies for growing crops is given. Mechanism of orders consolidation is designed and product competitiveness in time of consolidation is calculated. Indicators of which agricultural production will be competitive are optimized. Keywords: product competitiveness, farms, production quality, resource and technology conception, organic production, consolidation.