Zvyagintseva O. Formation of the market strategy of the food industry: theory, methodology, practice

The thesis is devoted to the development of theoretical, methodological and applied bases of market-based strategies of the food industry and the mechanisms of its implementation on the basis of allocation and accounting of the specific features of enterprise marketing, food and markets. The concept of formation of market strategy and the marketing mix of the food industry on the basis of identification and consideration of market features food, industry, sector of activity. The mechanism of formation of the marketing of the food industry, which is a collection of tools, instruments, methods, forms and methods of regulation, the operation of which is to improve the efficiency of industrial and commercial and marketing activity.