Krasnorutskiy A. Sales management of agricultural enterprises: theory, methodology, practice

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0513U000127

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

18-01-2013

Specialized Academic Board

Д 67.135.01

Essay

The dissertation is devoted to the essence of the principles and application of recommendations to improve the economic efficiency of agricultural enterprises in the target markets their products through improved management of marketing activity. The paper theoretically proven systemic functional load distribution stage of industrial-commercial cycle and proposed on this basis, an integrated concept of organizational-economic mechanism of a market distribution of agricultural enterprises, which is based on a combination of marketing, commercial and logistic component.

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