Gurzhiy N. Management the strategic marketing: theory and methodology

The Object: processes of management the strategic marketing of enterprises. Purpose: a decision of scientific problem of management of enterprises the strategic marketing is on the basis of development of conceptual theoretical, methodological principles and mechanisms of management the strategic marketing. Methods: structurally logic and semantic analysis, економіко mathematical: to the analysis of hierarchies, unclear design, construction, to radar to the competitiveness, АНР-меtod, АГС-меtod of Gaussa; екоnоmіко - statistical: a correlation regressive analysis, SPACE- analysis, is the determined analysis of expert estimations, rating estimation, matrix portfolio analysis after the matrix of GE / McKinsey, SPACE- matrix, development of function of quality of QFD, questioning, competitive diagnostics, matrix of effectiveness of the informative providing of the system of strategic changes.