Zagornaya T. Management by competitive dynamics of retailers

Object: processes to ensure effective management of development retailers based on a dynamic approach. Objective: solution of scientific problems of management of competitive dynamics retailers based on generalized theory of competition and methodologies for assessing competitiveness, develop diagnostic tools and management techniques to improve management of the competitive advantages of retailers. Methods: evolutionary, logical- cognitive, systemic-structural, semantic and content analysis, structural and logical analysis, complex analysis, grouping, abstract logic, and expert-rated; clustering, regression, trend, multivariate comparative analysis of analysis of hierarchies; fractal analysis, generation time trend, fractal geometry; matrix. Proposed: the study of the structural parameters of competition in the retail and the study of adaptive positioning retailers; assessment vector interaction constituting the competitive dynamics of the retailers; study elements, parameters and phase trajectories competitive dynamics of network operators, the evaluation of competitiveness in the retailers system parameters competitive dynamics, the study of competitive tension in the market, diagnostic studies the dynamics of the retailers, dynamic studies of the competitive position of the retailers; diagnosis retailers competitive behavior; intensity estimator zonal competition retailers. Scope: retailers.