Levkiv H. Тhe agro-industrial complex enterprises marketing management system development: theory, methodology, practice

The object of study: the process of development of marketing management of agro-industrial enterprises in market conditions. Objective: To develop theoretical and methodological foundations and practical implementation of marketing models for integrated management structure of agriculture and management. Methods: induction and deduction, historical, logical, abstract and logical, comparison, synthesis, correlation and regression analysis, economic and mathematical modeling, integrated assessment. Scientific novelty: first formulated and proved the concept development of marketing management of agricultural enterprises market mechanisms proposed to improve marketing management in agricultural sector, the model of marketing management structures for integrated agro-industrial market; improved marketing structure of the system management company, proposals for evaluating the effectiveness of motivational component in the structure of the marketing system management, methodological approaches to building an innovative concept of providing marketing agricultural enterprise management, application management principles competitiveness of agricultural enterprises on the basis of marketing management; were further defining the essence of marketing management, theoretical positions on the analysis of the impact of factors on marketing management agricultural companies, evaluation of marketing management in agricultural enterprises, organizational structuring principles of marketing management in agricultural sector.