The object of study is marketing research process of engineering enterprises; the purpose is to develop theoretical and methodological basis of formation and functioning of market research of engineering companies innovation to identify their most promising innovative solutions; used methods are :evolutionary logic-comparative, empirical, statistical analysis, structural analysis, cluster analysis, correlation and regression analysis, decomposition of the time series, simulation, storage lagged correlation mathematical analysis, the novelty is the development of theoretical and methodological basis of formation and functioning of market research of engineering enterprises' innovations; the results are theoretical generalization and the new solution of scientific and practical problems of absence of market research innovation to identify engineering enterprises' most promising innovation, their implementation and promotion; implemented by the State Committee of Ukraine for Science, Innovation and Information (Certificate №1 / 06-2-8 from 12.01.2011), Forecast and Analysis Branch of the Ukrainian Institute of Scientific-Technical and Economic Information (Certificate №211 from 14.10.2010), The Permanent Commission on interregional and international cooperation and investment of Odessa Regional Council (Certificate №18 from 04.17.2013), Working Group on strategy development and energy efficiency programs of Odessa City Council (Certificate №9 of 04.05.2013 ), "Agency for Development Programs of Odessa" ME, Odessa City Council (Certificate №249 from 22.04.2013), "Technopark Chemo-Pol" Ltd. (Certificate №27 / 4-14 from 16.04.2013), PI "AIS AUTO-South" (Certificate №27 from 17.02. 2014), JSC "FED" (Certificate №490 / 1 dated 02.28.2014) Ltd. "S-engineering" (Certificate №157 from 03.03.2014), "Telecard-device" Ltd. (reference number 31/03 of 03/09/2014 ), "Presmash" JSC (Certificate №327 from 01.27.2014), State Scientific Production Enterprise "Kommunar" (Certificate №215 from 02.28.2014), Production Company "Plasma" (Certificate №68 / 1 from 28.12.2013) "Revera groups" Ltd. (Certificate №1 / 11.14 from 08/02/2014), "Kernel Management Group" Ltd. (Certificate №15 / 02 / 14 from 02.09.2014), Ukrainian Association of Marketing (Certificate №69 from 04.08.2013), the learning process of the Odessa National Polytechnic University (Certificate №2750 / 158-06 of 11.18.2013).