Dligach A. System-reflexive strategic marketing management in the enterprises operation in Ukraine.

The thesis includes methodological principles of the system-reflexive marketing in Ukraine and the concept of system-reflexive strategic marketing management in business operations in the context of market environment transformation. The functioning of mecha-nism of strategic marketing management as a way to implement the economic interests of Ukrainian business entities in the globalized market environment is studied here. The marketing strategies classification was improved based on: basic market type with taking into account the level of its integration into the global market environment; strategic intentions and vision; management system specifics; resource potential; competitive position. Strategic management solutions for strategic alternatives and growth strategies are systematized. The procedure of Strategic vision elaboration is developed for reflexive mar-keter's position. The integrated system of system-reflexive strategic marketing management of business operations has been developed in the thesis. It summarizes the stages of evolution of management systems and allows to increase the efficiency of market activity by expanding management object and meeting the interests of stakeholders in a better way.