Pedko I. Industry marketing information systems in terms of increased risks of entrepreneurial activity

Object - the process of formation and functioning of marketing informational systems for industrial enterprises; the aim is to develop a conceptual and methodological principles and methodical positions on formation and functioning of the marketing information systems of industrial enterprises in the face of rising business risks; methods of scientific abstraction, analysis and synthesis, system, dialectic, analogy, structural-functional, statistical analysis, correlation and regression analysis, decomposition of time series, multivariate regression models, scenario forecasting model for Gompertz, scenario forecasting with the Bass model, forecasting according to expert estimates, one-way ANOVA; the novelty consists in the development of conceptual and methodological principles and methodical positions on formation and functioning of the marketing information systems of industrial enterprises in the face of rising business risks; the results - these new applied results that will improve the degree of coordination of the monitoring subsystems; to increase attention to the growth of entrepreneurial risks; to develop new scientific and methodological approaches to forecasting; embedded - The Ministry of infrastructure of Ukraine reference number 2627/12/14-14 from 18.03.2014), the Department of construction and erection works and civil buildings of the State administration of railway transport of Ukraine "Ukrzaliznytsia" (reference number 2/405A from 01.11.2013), the Department of capital construction of Odessa regional state administration (reference number 57 from 05.03.2014), the Finance Department of Odessa city Council (reference number 950 from 14.05.2014) , Service of construction-erection works and civil buildings of the State enterprise "Odessa railroad" (reference number 03/321 from 21.03.2013), OOO "Velykodolynske plant concrete structures" (reference number 03/363 from 11.03.2014), OOO NVP "Tenet" (reference number 1521 from 22.12.2015), in the educational process of the Odessa state Academy of construction and architecture (reference number 08-1997 from 15.10.2015)